Otherwise, I would generally think well of the organisation’s intention to bring a little more joy and a little less fear into the lives of creatures less evolved than ourselves.
Yes, it was.
On this website, I found this:
“Much like animals in the real world,” read PETA’s statement, “Pokémon are treated as unfeeling objects and used for such things as human entertainment and as subjects in experiments. The way that Pokémon are stuffed into pokéballs is similar to how circuses chain elephants inside railroad cars and let them out only to perform confusing and often painful tricks that were taught using sharp steel-tipped bullhooks and electric shock prods … If PETA existed in [the game world of] Unova, our motto would be: Pokémon are not ours to use or abuse. They exist for their own reasons. We believe that this is the message that should be sent to children.”